“We all learn to ride, ride to school, we have our first few falls and the doubt sets in on whether or not this is a wise thing to do but we get inspired by something or someone and that takes us on to the next level.” “I think the story line really works and is pretty good representation of how it can happen,” comments Cameron. “I’ve had so many lovely messages saying how moving and inspiring the advert is, it’s been amazing to be a part of.” “I have worked hard to create a business that tries to encourage and inspire more women in to mountain biking so it’s amazing to see a huge company like Lloyds using a female role in the commercial, but also having mountain biking in a main stream advert.” “One big thing that attracted me to working with this was the fact they had cast female actors,” Curd explains. The significance of the storyline has resonated with a lot of mountain bikers, and for Curd and Cameron themselves. I’m still trying to get my head round that!”
#LLOYDS TSB ADVERT PEOPLE TV#
So for them to all of a sudden see me on the TV is really cool.
I’ve been racing for a few years now, from the British Cycling Dirt Crit Races, the Highland Hardline series, the Scottish & British races and then last year riding my first World Cup, but most of my friends and family don’t get the chance to see me ride. “It’s crazy… it’s pretty surreal to see myself on the TV. The advert is out now, and Cameron has been fielding messages from friends and family who have seen it and recognised her. Seeing the storyboard and having had these chats really helped but I was still shocked by how they put the final edit together.” “The crew were all amazing! Before we started the filming I did a few zoom calls with the director and some of the production crew, where they explained the concept and went over some of the scenes we would be working on. “It was really interesting to see how the advert was put together and what it’s like on the production side of the screen,” Cameron commented, sharing her experience of what it was like to film the advert. In the film, she plays an older version of the girl. Based in Fort William, Scotland, Cameron is a junior downhill racer and has competed in the British Cycling Dirt Crit Races, the Highland Hardline series, Scottish and UK National downhill series, as well as numerous rounds of the UCI DH MTB World Cup. “It was amazing, exciting and scary all at the same time! A couple of scenes we did I was trying to sprint after the horse and they obviously are unpredictable so sometimes Ludo the horse decided against where he was supposed to go!”Īlso starring in the advert is Nina-Yves Cameron. “I actually rode with the horses,” explains Curd. It’s amazing to see a huge company like Lloyds using a female role in the commercial, but also having mountain biking in a main stream advert – Katy CurdĪnd what about that dramatic shot with the horses – did that actually happen or was it created through the magic of editing. The production company had a huge team behind the horses, a team for the drone etc so wanted someone for the bikes too.” “The production company wanted a person to make sure the advert was authentic so my job was to advise on how the MTB scenes looked, help co-ordinate the the riders, and be a voice between the director and the riders/actors. They apparently just found me through researching mountain bike coaches!”
“I had an email from the production company Adam&Eve and thought it was a scam email to start with,” Curd explains, when asked about how it all came about, “but I researched them a little bit and found them to be legit so replied and then with in a few hours was chatting to them on the phone, and then a couple of days later had a meeting with the producer. The ex-World Cup downhill and World Champion Fourcross racer’s role was also expanded to stunt double, as she is the rider seen flying out into the air off a jump in the adverts’ climactic finish, surrounded by the iconic black horses – the logo of the bank. Katy Curd was the mountain bike advisor for the advert, which was partly filmed in and around Leith Hill near Dorking on the outskirts of London, UK. Best mountain bikes: the ultimate trail, enduro and XC bikes.We spoke to them to find out what it was like, and what it means to them to see mountain biking on the small screen in such a prominant way. The ad charts the story of a girl who gets into mountain biking, overcoming obstacles and developing skills as she rides, and features a number of British mountain bikers, including Katy Curd and Nina Cameron.
Keep your eyes peeled if you’re in the UK as mountain biking is featured in a new advert from Lloyds Bank.
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